Mr James Bong joined the life insurance industry in 1983 as an agent. He progressed to the top as Group Agency Manager within a short span of 7 years. He is currently the Chief Agency Manager of Zurich Insurance Malaysia Berhad.
He achieved numerous industrial awards including the prestigious MDRT; AKARD and the Supreme Agency Builder Award with a record of 73 direct new recruits in one year, and an all-time record breaker of 27 direct new agents in one month.
Mr James Bong has served the insurance fraternity extensively in various portfolios. He was the President of Zurich Life Insurance Association (ZULIA) for 4 years; Organizing Chairman of Mega Convention 2005; Founding Chairman of National Mandarin Life Insurance & Financial Planning Summit (ManLIFPS); Chairman of Financial & Life Practitioners Council (FLPC) for 2 terms; Speaker of Mega Convention in 2003/2006/2009.
He also contributed much to society, serving as Chairman of PTA at SMK Arang Secondary school in Kuching for 8 years. He was conferred the “ANAK SARAWAK” Award by Sarawak Government in 2007 for his contributions towards Convention Bureau.
Mr James Bong is a certified trainer/lecturer in many programs including the Award winning Registered Financial Planner (RFP) on financial planning; Fellow Certified Life Practitioner (FCLP) on life insurance specialization. A certified Business Coach; a much sought after motivational speaker in both English & Mandarin, having spoken in Indonesia, Taiwan, China, Thailand, Philippines, USA.
He is a Past President of NAMLIFA; Past Chairman of Convention & Speakers Standard Board (CSSB); Past Vice President of Malaysian Financial Planning Council (MFPC).
Hon. Treasurer of APFinSA, 2019-2021
Vice Chairman of APFinSA, 2021-2023
Currently Mr James Bong is serving as the Vice Chairman of APFinSA for the term 2023-2025.
